By that, we mean 'do people in your target audience know you are there?'
Here's a
Handy Print Design Checklist for Small Businesses who want to use graphic design to help cut through the noise made by other companies and get noticed:
Do you have, or could you do with the following branded materials to make your company stand out (on top of an effective website, of course):
- Business cards (an absolute must for networking)
- Thank you cards or postcards (a really nice touch that always go down well)
- Flyers / menus / leaflets / brochures (learn about your audience before splashing out)
- Exhibition banners or panels (why wouldn't you?)
- Printed guidelines / manuals / installation guides (not always the prettiest, but still crucial in certain industries)
- Stickers / swing tags / gift wrap (you can even make these nice enough to keep)
- Letterheads and business stationery (e.g. printed forms or checklists are best when they match business cards and letterheads)
- Product packaging or labels (to fit your audience and price point)
- Magazines / newsletters / books (we especially LOVE designing these!)
- Branded merch (the more original, the better)
- Custom printed envelopes (perhaps with extra messaging)
- QR codes to integrate into your website or socials
We love to think about the design's feel, as well as the paper's texture and any special finishes (like foils, embossing, or matte lamination/gloss (spot) UVs). Print should feel as good as it looks, so if you'd like to see some examples, please get in touch. But, please be warned, not everything works for every purpose, so a bit of planning can work wonders for getting the most out of marketing budgets.
Let’s create something brilliant together! 
