Thought leadership showcases commercial instinct beyond standard transactional work, and initiates new conversations with clients. 55% of clients say they are operating in a riskier business environment
As a result, they are keen to tap into the wealth of knowledge and insight among professional advisers to get a better steer on the issues, risks and opportunities impacting their business.
We help firms stay ahead of the debate, and work with you to plan, develop and execute impactful campaigns:
Tip 1: “Ideas lab” and campaign planning
Topic mapping on ‘big picture’ themes
Analysis of existing commentary and debate
Identifying the open space and hypotheses for brainstorming with your stakeholders, set within the context of your business development objectives
Integrated campaign plan design to create a successful, measurable outcome and generate engagement with your internal and external audiences
Tip 2: Research options
Desk research: capturing insight from a range of publicly available data sources, to an agreed desk research wish list
Online: design and build of online interviewing platform using agreed questionnaire, can be customised to your firm’s brand
Quantitative: quantitative telephone interviews with participants using agreed questionnaire
Qualitative: in-depth interviews – telephone or face-to-face – with participants using agreed discussion guide
Tip 3: Analysis and Interpretation
Comprehensive analysis and interpretation of findings from fieldwork
key themes, statistics, and insights with fee-earner insight and commentary
Debrief workshop with key project stakeholders
Shaping narrative for thought leadership report and other outputs
Tip 4: Report and copy-writing
Drafting of report synthesising research with fee-earner perspectives
Quotation approval process with external interviewees
Tip 5: Campaign implementation
Coaching for fee-earners on using collateral for business development
Digital and social media strategy and integrated communication plan
Drafting additional campaign material
