In today’s world of information overload how do you get your message across to potential and existing customers – and stand out from the crowd?
Social media, testimonials, word of mouth, advertising and SEO website updates are all key components of building a brand, maintaining relevance and growing a customer base.
Public relations can be a vital piece of the puzzle too – from press releases and blogs to awards entries, website content and social media.
Being seen in the right places at the right time with the right people can make a huge difference and deliver a priceless competitive advantage.
Cost effective consultants
An external consultant can provide instant additional skills, services and experience to deliver immediate results. They are often more cost-effective especially for short term or dedicated projects rather than full time recruitment which might also require in-house training and wider investment.
How can businesses identify the best consultants for the challenge they are tackling?
Asking around is one of the most effective ways to identify the best consultant. Seek recommendations. Do your own online research. Ask for proven examples of success from multiple agencies or specialists. Pricing can vary too. Get to know people beforehand to ensure they fit into your working culture – and set clear objectives. Do they understand your business, objectives and wider industry?
Public Relations is always in demand to be seen in the right places as well as enhancing existing marketing activities and campaigns. Writing, photography and video often work together to create maximum impact and customer engagement. PR can be used to drive social media with content also used on your website or tailored for blog posts etc.
What are the biggest challenges involved with onboarding external consultants?
Fitting into your team and general working practices can be one of the biggest challenges. Will they prioritise your work over another client? Will it be delegated to a junior colleague with less experience? Do they understand enough about your company? Do they have the right contacts? Are you getting good value for money? Do you know how much you should be paying for a particular project? These are all important factors to consider.
How can companies ensure they get a good return on their investment?
Start off with one-off projects or smaller contracts rather than getting tied down to lengthy agreements and notice periods. Build-up relationships slowly. Retainers tend to offer better value than one-off projects.
In summary, Public Relations is vital for shaping perception, building long-term trust, protecting a brand's reputation and ultimately acting as a powerful catalyst for sustainable business growth.
Chris Widocks is Founder of Warrington-based WWoW PR
07931 526294
Award-winning, versatile and experienced media professional with 38 years' expertise - combining journalistic integrity with astute commercial acumen - from reporting for the national press, TV and…
