15.01.2016

Tips for Successful Social Media Strategy

Tips for Successful Social Media Strategy

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Social Media Strategy - Tips

  • Ensure you have up to date policies and your social media manager knows and understands them
  • Invest time in learning about the different platforms and their business use potential before setting them up
  • Consider your top three income generators and research relevant on line content and profile
  • Set success criteria for engagement
  • Decide how you will measure and monitor activity
  • Set clear goals for social media manager
  • Review, Evaluate and Evolve your organisations use of social and digital media
  • Engagement is key – ensure your team know who to engage with and how to engage relevantly

Social networking and digital marketing is changing the way we promote our businesses. Businesses are embracing  the marketing and communication opportunities offered by sites such as Twitter, Instagram, Pinterest, Facebook and LinkedIn, but, who does this work?  

Small businesses told us that they;

1 Have an existing member of staff undertake the work in addition to the day job

2 Let the MD have free rein

3 Hire an apprentice to ‘do’ all things social and digital media

4 Do what they can - when they can

Not properly managed or monitored, some employees (and others!) could  post irrelevant, inappropriate information or content that could seriously damage a business’s reputation and there are too many real life cases of employees posting libelous or insulting content.

Designated provides a full digital and content management service relevant to your sector and your target market, enabling you to know that your on line reputation is being strategically managed by a trained and monitored social media manager and providing a return on investment.

We also provide a wide range of social media marketing training courses that teach your employees how to represent your brand on line in a professional and competent manner.

Social media management is available from as little as £100+vat per month and training from as little as £45 per person.  Call Elaine or Tom today on 0151 653 3338 for a no obligation quote.  www.designated.org.uk

Managing Director of Designated, an internet marketing and IT consultancy on Wirral, who provide services and training for digital engagement.

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