I was just havinig a chat with an old business network connection and we were talking about LinkedI and people tire kicking and pretending to be bigger than they are.
If you know your IDEAL CLIENT. you can save yourself a lot of time and hassle.
Are you spending time chasing after dead leads? Are you sure that they have the budget they need before you offer a free consultation?
If the answer is NO, you will need to start thinking long and hard:
WHAT IS THE GOAL OF YOUR MARKETING STRATEGY? LIKES OR SALES?
Here are my top tips on how to filter through your connections and leads.
Know what makes them buyUnderstand their problemsQualify your leads by asking them about their budgetHighlight the benefits of the service/product you have to offer and see if they become EXCITEDJustify your price before you even start discussing it...
Hope this heps you all
Also, create a "negative ideal client" sheet.
Find out more about yourideal client and work smarter, not harder.
Supporting small and medium sized businesses in the North West to make the most out of their online marketing.
