We thought about if starbucks could have a sub brand what could it be? So we came up with "CONNECT". A place where business professionals can meet and book meetings while enjoying an amazing coffee, breakfast and lunch. Perfect place to network and hold team meetings. The colour for this brand was originally green, however we understood that keeping it similar to the parent brand, would lose the visibility we were seeking for ‘Connect’. Teal was our second pick as the theme but it still felt too similar to @starbucks . After trying multiple colours, we decided to stick with the sort of maroon tone where it kept to its own area and fit perfectly with a coffee brand. Our primary font type is ‘Santana-Black’ just like Starbucks but we including an additional secondary font type which is ‘Futura’. Because of its remarkable geometric shape, enormous displays, corporate plans, books, and logos have utilised this font style frequently. The font style is perfect for small content.
An expert in branding & graphic design, working with companies across the UK building powerful brands. Over 7 years experience in the creative space. He started Dijcom to improve the business world.…
