05.06.2022

Four steps to social media success

Droll Creative & Graphic Designer

Four steps to social media success

twitter icon

Social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers.

How important is social media for future success? 

With a clear strategy and strong follow-through, it can help humanise your business, creating a brand that feels familiar, relatable, and magnetic. If you can achieve this, people will feel more connected to your business, more compelled to buy from you, and more likely to want to work for you.

  • Have absolute clarity about your positioning. What do you stand for as a business, who is your target audience, and what do you do (in simple lay terms)?
  • Understand the ‘internal questions’ your customers might have, meaning what are the obstacles that stand in the way of a customer buying from you. If you understand this then you can create content that answers these questions. 
  • Establish what platforms your customers live on. Different demographics favour different platforms and each platform has its own ‘culture’. 
  • Ensure you communicate with your customers using an appropriate tone. Take Skinny mobile and Spark as an example. They are owned by the same company and broadly speaking they deliver the same product. However, they communicate with their customers in a completely different way.

Want to rethink your business strategy?

If you need a sounding board to work through your social media ideas, get in touch with the Design by Droll team today.

  • social advertising
  • Marketing

We're not a massive Creative Design Agency with a posh office, ping pong table, and beanbags. We’re a small friendly creative team based in Warrington, Cheshire with a passion to help businesses grow…

Follow us for more articles and posts direct from professionals on      
Accountant, Tax advice, Bookkeeping

The Honest Truth About What An Accountant Should Actually...

Most business owners have a vague sense that their accountant could be doing more. They just cannot quite put their…
Capacity, Forecasting, Mutherboard

Your Forecast Assumes People Are Perfect

Forecasting feels scientific. You plug in the numbers, map out the timelines, estimate capacity, and suddenly…
Business, Start up business

Most Businesses Pull the Wrong Lever

Smart leaders slow down to gain clarity before moving forward with purpose and confidence.One of the biggest growth…

More Articles

Luxury Goods, UnderInsurance, High Net Worth

When a Handbag Is More Than a Handbag

For some people, a handbag is simply practical. Something to carry the everyday essentials. Keys, cards, lipstick, the…
#ColourTheory #PropertyStaging

How to use Colour Theory to make a room feel bigger

Colour is the most powerful tool in a stager's kit and it's the most misunderstood.When I work with agents, homeowners…
AI, AI Tools, Ai adoption, Mutherboard

73% of AI Investments Fell Short of Expectations. Here’s...

For the last two years, AI has been sold as the answer to almost everything. More productivity. Lower costs. Faster…

Would you like to promote an article ?

Post articles and opinions on Cheshire Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.