Here is a simple 3 step-plan to adjust your business offer after the lockdown. Especially if you have been anxious about the longterm effects of covid on your business
Step One:
List what has actually changed for your customers, your staff, your suppliers and other stakeholders. If you don’t know, get in touch and ask them.
Step Two:
For each of the changes, identify how it affects your business offer
Step three:
Identify those that will lead additional customer value or revenue and prioritise those changes that you can make simply and cheaply.
Sounds simple, but is both calming and actionable.
My first job was in a technologically advanced UK company, but through their lack of vision the company remained small. My second job was working for a US company with a grand vision, and exactly the…
