Expertise

  • Digital Marketing
  • Search Engine Optimisation
  • Marketing Communication
  • Social Media Management
  • Marketing strategy & plans
  • Leadership and Management
  • PPC Advertising
  • Content Marketing
  • Marketing
  • Social media

Summary

I am a passionate and focused E-Commerce professional with over 12 years experience in the industry and have delivered significant growth (up to 66% YOY) by assessing each companies strengths and weaknesses in terms of their E-Commerce setup - identifying gaps and providing guidance on how they can improve - from traffic generation to platform reviews, functionality gaps, conversion improvement and many more.

In recent years I have also setup my own Consultancy to help retailers overcome their own E-Commerce challenges.I can help your business grow online - I can look at all aspects of your E-Commerce operation and advise on how it can grow. I am passionate about E-Commerce and have the background to make a real difference to your business. 


Experience

  • redleafdigital

    owner
    1 - 5 Employees 2016 - Current
    redleafdigital

    I set up Redleafdigital as a self employed E-Commerce consultant advising small to medium sized businesses on all aspects
    Of their E-Commerce setup – to date I have worked with 2 clients:

    • The Conran Shop – Complete review of current E-Commerce setup, improved sales by 66% YOY in the 4 months of contract, managed initial site redesign project, reactivated Affiliate program and introduced 2 new channels to the recruitment model
    • The Fragrance Shop – Review of E-Commerce team, identify areas for improvement to drive additional 7 mill in FY18 growth, recommended 3 key strategic changes to help drive this – change affiliate partner, implement attribution model, overhaul CRM database quality and introduce a website development roadmap

Qualifications

9 O grades 
5 H grades 
BA Communication / Marketing Studies 
PG Dip Marketing Management 

 


Interests and Hobbies

Music, Football, Travel, Photography, Art and not forgetting The Boss (Bruce Springsteen!!)


Email Dominic Smith

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