• Busines Development
  • Business Growth programmes
  • Coaching
  • Strategic Business Planning
  • Business start up
  • Business strategy
  • Growth
  • Growth Coaching
  • Marketing
  • Marketing & Branding
  • Marketing & Communications
  • Event Coordination
  • Event design
  • Events
  • Events Management


I help businesses start and grow. No magic, just the right strategy! Whether you run a SME or you run solo, I can help you take the next step.

If you are starting your business, I will be your accountability buddy, your strategist, your motivator. I will be with you every step of the way til we make your business succeed, together.

if you run a small business, I can help your teams communicate and work together more effectively.

I have been working in marketing and business growth for the last 21 years, covering various roles and ending up as Marketing Director.
I set up Underwing (former FM2 Marketing) at the very beginning of 2018.
Throughout my career I have worked with some exciting, challenging clients, up to the company size of DIESEL and M&S.
Now, I help entrepreneurs who want to become as big as them, but are at the beginning or in the middle of their journey.

I am also the founder of Shaping Your Future, a CIC providing career and business training for adults with special educational needs and a range of services to them and their families.

Things you should know about me: Book lover/ Maleficent wannabe/ Viking reenactor/ Mother of cats/Jazz singer

Superpower: Italian mum mean "side look"


  • Underwing Ltd

    Owner and Director
    - Current

Email Francesca

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