Expertise
- Digital Marketing
- Social media
- Marketing Consultancy
- Marketing Strategy
- Brand Activation
- Content Marketing
- Social Media Advertising
- Campaign Planning
- Website content
- Copywriting and editing
- Facebook Advertising
- Brand & positioning strategies
Summary
I’m a digital marketing expert and creative thinker who has specialised in digital content, social media, branding and campaign management for over 5 years.
Based in Northwich, I started my marketing career in the tourism industry promoting attractions and events in Cheshire and beyond. Since then, I have worked for some of the UK's biggest names in hospitality and retail, including The Hut Group, Wedgwood, Royal Doulton, Royal Albert, The New World Trading Company, The Botanist and more. Creating content and social media campaigns for these luxury lifestyle brands has taught me a lot about what people value the most - the need for real connection and shareable content.
My company MKTG Lotty www.mktg-lotty.com specialises in affordable digital marketing services for the hospitality, retail and tourism industries. Get in touch and let me help you plan for a bigger digital impact.
Experience
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MKTG Lotty
Freelance Digital Marketing Consultant
1 - 5 Employees 2018 - Current
Freelance marketing consultant specialising in content, social, PR outreach and creative campaigns for clients in the North West.
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Fiskars
eCommerce Content Marketing Manager
100+ Employees 2017 - 2018Global marketing manager for luxury brands Wedgwood, Royal Doulton, Royal Albert and Waterford - all part of English Living (Fiskars Group).
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The Hut Group
Senior Content & Social Executive
100+ Employees 2016 - 2017Oversaw editorial content and social media for online health brands Exante and MyVitamins.
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Marketing Cheshire
Marketing, Social & PR Executive
6 - 20 Employees 2013 - 2016Marketing support on campaigns and strategies for several client's content and social media accounts.
Education History
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1st Class BA Marketing, PR and Events Management
University of Chester
2014 - 2016
Clubs and Associations
Chartered Institute of Marketing (CIM) Associate Member
ProCopywriters Member - UK’s Alliance of Professional Copywriters
